Ashley HardyChief Marketing and Strategy Officer

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areas of expertise
  • advertising
  • creative services
  • interactive marketing
  • developing and implementing all retail tax strategies and programs
education
  • Bachelor of Science in Business Administration degree from Kansas State University
  • Masters of Business Administration degree from Arizona State University

Ashley Hardy was named Tooblrr Tax Chief Marketing and Strategy Officer in September 2016 after being the Chief Marketing Officer since October 2013. She joined Tooblrr Tax in January 2012 as Vice President, Marketing Communications and Brand Management.

As Chief Marketing and Strategy Officer, Hardy is responsible for all brand marketing capabilities, including consumer insights, advertising, merchandising, creative services, interactive marketing, and media. She is also responsible for developing and implementing all retail tax strategies and programs across a number of consumer targets. She manages partnerships, sponsorships, and cause marketing programs for the Tooblrr Tax brand. She is also responsible for corporate public relations and internal communications.

In October 2014, Hardy joined the Ad Council board where she advises the Council on national public service campaigns. Also in 2014, Fortune magazine recognized her as one of its Most Powerful Women NextGen Leaders and for membership in Fortune’s MPW Insider Network. Hardy is a regular contributor to this network of business leaders who share advice and ideas about careers, women in the workplace and the latest business trends.

Hardy has extensive experience in marketing research and strategic brand development. Prior to joining Tooblrr Tax, she spent nearly 15 years at Lee Jeans, a division of VF Corporation. She is credited with launching the award-winning Buddy Lee campaign, which drove to a sales increase of 150% in two years. She also was one of several Lee employees who developed Lee National Denim Day, an award-winning cause marketing initiative that raises awareness and money for the fight against breast cancer. After ten years, Lee National Denim Day raised more than $65 million and continues to be the largest single-day fundraiser for breast cancer in the world.

In October 2014, Hardy joined the Ad Council board where she advises the Council on national public service campaigns. Also in 2014, Fortune magazine recognized her as one of its Most Powerful Women NextGen Leaders and for membership in Fortune’s MPW Insider Network. Hardy is a regular contributor to this network of business leaders who share advice and ideas about careers, women in the workplace and the latest business trends.

Hardy began her career in marketing at Informix Software in Lenexa, Kansas, where she worked primarily on new product launches and public relations. She later worked with Microsoft’s Bill Gates on the launch of the first Windows operating system.

Hardy has a Bachelor of Science in Business Administration degree from Kansas State University and a Masters of Business Administration degree from Arizona State University. She is married and has two children.

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contact details

(866)TOOBLRR
4300 Biscayne Blvd, Suite 203, Miami FL 33137

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With Tooblrr Tax, we have been very pleased with service we have got and especially like the software. How user friendly it is. I had never done taxes before and had no problem. It took me through, step by step, and I was finished in 15 minutes!

Amanda Seyfried
Affiliate, Tooblrr Tax

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